BYD car minigame

This interactive mini-game from BYD is designed for promotional campaigns, product launches and innovative digital experiences where users drive a BYD vehicle on a dynamic track, overcoming obstacles and collecting batteries that extend the car's range to achieve the highest score. The experience seeks to transmit BYD's values of innovation, sustainability and technology in a playful and fun way.

Key Features:

• Immersive video game experience with a BYD electric car as the protagonist.
• Race dynamics in which the player must avoid obstacles and collect batteries.
• Real-time scoring system that motivates competition and gameplay.
• Visual elements in low poly 3D with an attractive and easy to understand aesthetic.
• Possibility to share results and scores on social networks.

Applications: Brand activations, technology fairs, electric vehicle launches, interactive digital campaigns and experiential marketing. Ideal for brands that seek to connect with their audience through play and reinforce their identity linked to sustainable mobility.