Instagram augmented reality filters are a tool that allows both brands and users to communicate in a different and fun way.
Instagram effects aren't just beauty effects that serve to decorate our Stories.
Filters are the new trend for communicating through Augmented Reality. In this way, we will be able to ensure that our messages are shared in an organic and exponential way.
Some people will think that we are exaggerating in arguing that the effects of Tik Tok or Instagram Filters are going to revolutionize communication, but I am convinced that the data will surprise you.
According to Facebook Connect, 1.2 million people use Instagram filters daily. And more than 1 billion impressions per year. More than 60% of Instagram users have used filters or effects on their photos and videos. This makes us understand that this new trend will revolutionize the way we communicate and that day after day it is gaining strength.
Augmented Reality is growing exponentially in order to bring solutions to a new world full of opportunities, especially for advertising and brands.
These augmented reality services for Instagram can make a profit in this wave of technology. For example, creating fun Challenges with our Instagram followers, offering another type of marketing that is more interactive with our clients.
Instagram gave designers and companies a tool to create augmented reality filters to make stories more interactive. And as the months went by, more people joined this trend, and they saw an opportunity to advertise in a more innovative way that would connect more with the customer.
In Xnova 360 we quickly became aware of this new content and since then we have been creating filters and giving people tips to encourage them to create their own and to let their creativity fly in order to get the most out of going viral with their messages or advertising.
At Insta Filters we are constantly experimenting with Augmented Reality and looking for new ways to provide the best solution to our customers.
Among all the new features that have emerged with augmented reality filters, in order to provide a better customer experience, we have analyzed that one of the best ways to interact with our customers through stories is with Quiz's, where you can interact with your followers through a few questions.
Another type of filter that is very effective to share with your followers is through video games, since with this interaction the customer is the protagonist and becomes more easily engaged and familiar with the brand, in addition to this, awarding the users with the best scores in the video game is also a striking strategy.
Over time, Facebook is becoming more and more permissive with static text filters, a type of filter that customers also like a lot.
At Xnova, we develop augmented reality filters for brands and to improve companies' E-commerce. The response from this type of marketing has been very good and their interaction with customers improves dramatically.
This tool also provides an opportunity for the buyer to see the product as if they already had it on their property, giving them an idea of the actual size and shape.
These filters can be designed on multiple platforms that allow the development of 3D models, JavaScript language, augmented reality and graphic design.
Some of these applications can be Photoshop, After Effect, Blender, and the most recommended by us is Spark AR.
It's a free-to-use software created by Facebook that allows us to develop filters and augmented reality experiences.
The software can be downloaded from the official Facebook page, where there are also tutorials that the same platform makes available to you.
At Xnova 360 we are dedicated to designing these filters for companies, but we also like to provide some completely free tips to all people to encourage themselves to create their own.
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