At Xnova 360 we are committed to innovation applied to marketing, and our recent campaign with artificial intelligence demonstrates this. During the Colombian National Team matches, we launched a digital activation on Instagram that connected with thousands of users in a direct and entertaining way.

How did it work? You just had to write the word “Colombia” in the Xnova chat. Our AI-powered bot would guide the user with some quick questions, request a selfie, and within minutes generate a personalized avatar as a fan of the national team.

This campaign aroused emotions, generated expectation and above all, Interaction on our social networks skyrocketed, positioning Xnova 360 as a benchmark in digital experiences for brands. We got a significant increase in time spent on the profile, positive feedback and organic shares that boosted our reach.

Actions like this show the power of artificial intelligence to create real connections between brands and users. At Xnova 360, we are committed to strategies that deliver value, entertain and activate communities.

Empower your brand with technology that connects.

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