We must constantly innovate and adapt to new trends. La Augmented Reality became a very efficient advertising tool for impacting customers, due to its interactive and fun way. That's why we want to give you some strategies to make the advertising you have in mind more viral.
According to Deloitte Digital, these are the statistics of people who see an advertisement with augmented reality.
But, once I designed a Instagram filter; How can we promote it?.
It's very important to be interacting with our customers and potential customers. That they feel connected to the brand, and thanks to augmented reality filters for Instagram.
We must give prominence to the user, to feel important and to relate to them in a certain way,
One of the best options for this is to create a Challenge where you can challenge your users to participate and share it. Also in the form of a Quiz could be a good option.
Example sports store
How much do you know about Vida Fitness?
Your followers will be thrilled with the idea of participating in a Quiz, participating in a dynamic or answering questions about the product or something related to your brand.
Video games are a very effective tool for your advertising, they can make you grow exponentially.
Users retain and memorize much more when using this strategy, because they challenge themselves and have fun through a fun pastime.
Create a ranking of the best players, with the best scores. This list can be updated every 15 days and will be shared in stories or the Feed on the main page. The 3 highest-rated users will be able to share their scores in their stories and access the awards offered by the brand.
“The follower of the month” “The most loyal to our brand”
With Spark AR ads (Facebook Pixel), you can publish filters as if they were ads. View a product from your cell phone's camera to see what it would look like if you already had it.
You can now achieve this using Facebook's Augmented Reality SDK or through virtual web testers.
Through influencers, make guidelines for them to use your filters or to host them in their profiles. This way, the followers of this person will know our brand and we will have more audience traffic to position our augmented reality advertisement.
These influencers can be ambassadors of our brand, and generate promotional codes for certain purchases or even to promote the games or quizzes that are being made.
Through QR codes intelligently scattered around our store, we will be able to allow users to scan and live the experience of a different and fun shopping experience, with which they will feel something different from what other brands do and it will be difficult to forget.
Example: Clothing brand with QR codes on the mirrors where you open the augmented reality filter with the outfit from the latest collection.
